The Press Release

I was recently interviewed on The Press Release podcast with David Hotler. I found it in interesting chat with him and we covered quite a range of topics so I thought I would just share the episode here as well.

Whenever I get interviewed I generally prefer not to know the questions in advance, and this was no exception. I find the conversation flows much better when I have no idea where its going. David asked some good questions that led into, hopefully, an interesting discussion.   I guess you can be the judge of that!

You can subscribe to The Press Release directly on their website. There are a ton of interesting episodes there!

Thanks for having me David!

Introducing Storyville

“The more that you read, the more things you will know. The more you learn, the more places you’ll go.”— Dr. Seuss – I Can Read With My Eyes Shut!

Watching a child learn to read is a fascinating thing. I remember watching my own two kids acquiring the skill of reading for themselves, and seeing what a remarkable difference it made once they were able to pick up any book they wanted, on any topic, and read it. I remember the joy of watching my kids devour literally hundreds and hundreds of books as they got older. It really is quite amazing. And that ability to read – not just for functional understanding of words, but with a fluent and genuine love of literature – opened up vast worlds of learning and imagination and curiosity for them.

I think most educated people understand the value, and importance of reading.

There is a substantial body of evidence to support the idea that reading TO children when they are young has a positive, long term effect on their development, not just in helping them develop as readers themselves, but in even more substantive ways across a whole lot of cognitive domains.

In fact, studies using fMRI have proven that children who are read to when young show a big difference even at the neurological level. One study by Dr John Hutton concluded that “Results showed that greater home reading exposure was strongly associated with activation of specific brain areas supporting semantic processing (the extraction of meaning from language). These areas are critical for oral language and later for reading.” 

There is a lot of research that all comes to basically the same conclusion – reading to your children when they are young is hugely important and the effects of it can be seen well into their teenage years. The effects can be seen on language acquisition, vocabulary development, imagination and inquisitiveness, reading fluency, listening skills, pronunciation, and so on.

The Melbourne Institute of Applied Economic and Social Research concluded that “Children four to five years old who are read to three to five times a week have the same reading ability as children six months older (who are read to only twice or less a week). Reading to children six to seven days a week puts them almost a year ahead of those who are not being read to. It was also found that reading to small children has a positive effect on the development of numeracy skills.”

Unfortunately, even though the benefits of reading to young children are so well documented (and it is such a simple and enjoyable thing to do with your kids!) there seems to be a obvious divide based on socioeconomics. Lower income families tend not to do it nearly as much as higher income families. Which is kind of sad, because if they did, the research suggests it could be the single most effective thing those families could do to help break the poverty cycle and give their children greater opportunities in the long term.

In fact, a 2012 a study titled Reading to young children: a head-start in life,  by G. Kalb and J.C. van Ours noted that children who get read to more frequently at age 4-5 achieve higher scores on the NAPLAN tests for both Reading and Numeracy in Year 3 (age 8 to 9).  These differences in reading and cognitive skills are not related to the child’s family background or home environment but are the direct result of how frequently they have been read to prior to starting school.” In short, reading to your kids makes a big difference, no matter what background they come from.

The good news is that reading to your kids when they are young is a pretty simple thing to do, and it seems there are more parents than ever making the time to read to their children. That’s awesome. The bad news is that even with the overwhelming evidence that reading to your child might be the single most important thing you can be doing to help them, still only about a half of all parents are actually doing it. (Depending on the study you look at, the figure varies from about 40% to 55%)

So parents, you want to do the best for your kids? Read to them! It’s that simple.

Meet Storyville

Knowing that reading to kids is incredibly important, and acknowledging that for many kids it does not happen nearly enough, let me introduce you to Storyville. Storyville is a project by the Equity Foundation, the professional development arm of Actors Equity, representing Australian actors. Their idea is brilliant and simple. Storyville aims to connect trained actors – many of whom have spare time during school hours – with classrooms around Australia, providing talented readers for children. These actors voluntarily go into schools and read to kids. That’s it. Simple. Brilliant.

Some of the things that trained actors learn to do really well is to play different characters, use their voice effectively, tell stories that engage an audience, and act! So who better to read to children than an actor?

I think it’s a brilliant idea. If you’d like your school to be part of it, and have a talented trained actor come and read to your kids, just fill out this form.

Hat tip to my daughter Kate, a trained actor herself and a graduate from WAAPA, for telling me about this project.

Show Me The Money!

YouTube has been around for quite a while now, and apparently I’ve been part of its history for much of that time. The domain, youtube.com, was registered in February 2005 and I joined YouTube just over a year later in May 2006. I uploaded my first video in August 2006. So I guess that makes me an early adopter? Google bought YouTube in October 2006 for USD$1.65 Billion. I recall that the tech press was stunned by the purchase price at the time, as that seemed like a ridiculous amount of money. Of course, by the silly standards of some tech purchases since then (like Facebook’s purchase of WhatsApp for $19 Billion, for example) YouTube was quite a bargain.

YouTube mainly makes money by showing ads, although I must admit I spend pretty much all my YouTube time in Google for Education accounts where there are no ads, or in my personal Gmail account where I pay for YouTube Red, which again, has no ads. So I still get a little surprised when I watch YouTube on someone else’s account and see an ad pop up. I had largely forgotten that there are still ads for most people!

I remember one time, back in about 2007, I made a screencast showing how to use Skype. I was planning a workshop for a conference on the Gold Coast and was planning to demonstrate Skype (which was still relatively young at the time, and still new to many people). Being concerned that the conference wifi might let me down, I prerecorded a screencast of a Skype call with Linda in Canada just in case. (Good thing too, as the wifi was indeed awful). Since I’d already made the video, I figured I may as well upload it to YouTube to share with the world, which I did in October 2007. In the settings for uploaded videos you can turn various features on or off, and I turned on a setting called “monetization” and didn’t think too much more about it. In fact I turned this on as the default for all my videos. You know, just in case.

I recall looking at my YouTube account about a year later and seeing that I’d earned something like 28 cents, but I had no idea why. After digging into the settings a bit more I realised that the 28 cents was just from that DAY, and that there were similar amounts being added every day. Now, this is certainly not the sort of income that one retires on, but I must say that over time it did add up to a nice little surprise. I connected my bank account to YouTube and over the next few years I would occasionally get little cha-chings into my account that were never really much, but still nice to receive. As it turns out, that Skype tutorial video was getting lots of views and along with a handful of other videos was mainly responsible for bringing in the “monetization”.

Once you get to a certain level on YouTube, based on number of views and subscribers mainly, YouTube considers you a “YouTube Partner”. I’ve never taken this status super seriously, and anyone who looks at my channel knows it’s a bizarre and eclectic mix of pretty much anything I feel like putting there. There are lots of tech tutorials, but also snapshots taken from my classroom, stopframe animations, videos of my dog being washed, GoPro footage from my motorbike rides, and weird video experiments. As you can see, I like using YouTube, but I’m not really a serious YouTube Creator.

Still, some of the statistics are surprising, especially with the compounding of time. Some of the videos about, well, nothing, have a surprising number of views. For example, that Skype tutorial video has been viewed over 836,000 times. Another video about how latitude and longitude works, which I made for my year 11 class as a bit of a “flipped classroom” resource, has been watched by over 127,000 people. And a short video my students made to talk about their Scratch projects has had over 55,000 views. I know these numbers are nothing compared to lots of other videos on YouTube, but considering it’s just me adding my random crap to YouTube, I still find it surprising.

I got an email from YouTube today explaining that they are changing the terms of their YouTube Partner Program…

The new baseline is 4,000 hours of watchtime in the past 12 months and 1000 subscribers. According to the analytics for my channel, I have just over 1600 subscribers, but only 184,096 minutes of watchtime (or just over 3000 hours). Not bad for a channel about nothing, but not enough to stay a YouTube Partner.

In case you are interested in such things, YouTube also now has a new version of the Creator Studio. This is the back end console for YouTube that tells you all about your videos and their statistics. It’s still in beta, but definitely worth a look. Check it out. It is still missing lots of features (YouTube audio library, Playlists, Live Streaming) so that makes it a deal breaker for me to permanently change to it right now, but you can always switch back and forth between the old version and the new version.

Now go watch some cat videos.