The Industry Standard Myth

So many times in schools I’ve heard people defend their choice of software for students by trotting out the old “industry standard” argument. They reason that schools should have their students using certain pieces of software because “it’s what the industry uses”.

Aside from the fact that most of the people making these claims are often career teachers who have never worked in an industry outside of education, they often also neglect to condider that not all industries are the same. There is often a bizarre kind of expectation that all students will end up working in the finance/legal world of a bank or a lawyer’s office, or in a narrowly defined “creative industry”, both places where, yes it’s true, you will sometimes find an incumbent piece of software that has been in use there since God was a boy.

If I may tell a couple of stories to make a point…

Story 1

When I was still teaching (computing subjects) one of the tasks I would get my kids to do was to create an instruction manual (either as a written manual or a series of screencasts) for a piece of software they had never seen before, that was not the incumbent tool, in different categories. So for example, for Word Processing they could choose anything other than Microsoft Word (which was our school’s standard WP tool at the time). So they got to look at things like Google Docs, Open Office Writer, Zoho Writer, Libre Writer, AbiWord, Scrivener, and so on.

They were usually quite shocked at

  • the number of alternatives available
  • how good some of them were
  • how much overlap existed between them all
  • that what they were really doing was not necessarily “Word”, but “word processing”

Their usual takeaway was that the only reason most of them were using Word was that it was what they were used to, and that when they started to look around, there were lots of good alternatives.

Turns out that, for the most part, a word processor is just a word processor, a spreadsheet is just a spreadsheet, a video editor is just a video editor, and so on. It’s their points of difference that make them interesting, but if you’ve never tried anything else then you won’t know what those difference are.

Story 2

When my son was in high school he got a new computer (MacBook Air). Thinking that his father was some magical supply of free software, he asked me to install MS Office on it. I said I did not have a licence for it, that I wasn’t about to buy one, and that I did not support him (or me) pirating software. I suggested he install Open Office on it, which he did, and after a week of complaining that it wasn’t Word, he decided he actually liked it better, and still has Open Office on his computer to this day (although he usually uses Google Docs now)

Story 3

A few years ago I was asked to collaborate on writing a book with someone, although I ended up doing the bulk of the writing and editing. It didn’t take long to realise that Microsoft Word was quite ill-suited for writing very long, dynamic documents like a book, so I started hunting around to see what other options might be available. I stumbled across Scrivener, an amazing writing tool which takes a completely different approach to long form writing. It was quite surprising to realise that the commonly accepted “industry standard” tool may not always be the best tool.

My point is that we often just use what we get used to, regardless of whether it’s actually the “best” tool for the job or not. If we never question the status quo, nothing ever changes. (Actually things change all the time, but once we get wrapped up in using a certain tool, if we never look sideways we never notice things changing around us.)

The “industry standard” argument is a spurious one. It makes sense for some kids, at some ages, doing some kinds of work to use the software that “the industry” is using at the moment. But for the majority of kids, at most ages, for the majority of the time, it’s a complete furphy, because really, who knows what “the industry” will be using in 5 or 10 years time.

It’s better to be adaptable, than perfectly prepared for a world that may no longer exist. If I was in industry I’d rather employ someone who knew how to learn and adapt to ANY piece of software, rather than to be an expert in something we no longer use.

CC BY-SA 4.0 The Industry Standard Myth by Chris Betcher is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

One Reply to “The Industry Standard Myth”

  1. I enjoyed this Chris. It reminds me of an experience from a few years ago where we moved to Dropbox as a collaborative solution to fit with the ‘industry standards’, rather than grow and morph our expectations.

    we can spend forever looking for the perfect fix. However, the fix is only part of the solution. In addition to going through the process involved in coming to a decision, what we actually do once we have made that decision to change is just as important. What everyone really needs to learn is how to overcome various hurdles and hiccups. So often people think that the answer to problem solving is to holla for the nearest technician. Although there are some issues which we can’t solve, there are many which we can with a little nous. No matter how simple the solution, there will always be a problem that needs to be overcome. We need then a change of mindset, not to simply change the program every time we have a problem.

    Aaron Davis https://readwriterespond.com/2014/03/change-the-mindset-dont-change-the-program/

    It also has me thinking about my current work. I came into the role without any knowledge of the system we use. I begged, borrowed and listened my way through, tinkering and testing various pieces and processes. I actually think that it has been helpful in not having any knowledge, but instead having the right approach.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.