Pay It Forward

tl;dr… just click here and do the right thing.

I’ve done it. You’ve probably done it too.  You’re making some kind of digital product and you needed a digital asset of some sort to use with it. Maybe you were putting together a short video and needed some music for the soundtrack, or maybe you were working on some kind of poster and needed an image to include on it. Fortunately, we live in a world where we have access to amazing digital tools that make it easy to create, as long as you have some raw materials to work with.

While it’s technically quite simple to just find what you want online and use it, there are some ethical (and legal) questions about just taking anything you find on the web and using it as your raw material. Unless you have permission to use those resources you really shouldn’t use them. It’s effectively stealing.

Thankfully, that’s where Creative Commons comes in. Creative Commons provides a legal and ethical solution to this problem by allowing creators to licence their work using a simple and flexible set of permissions so that when others want to use or remix their work, those permissions and conditions are clearly stated up front. It’s a very good system, and the best attempt at copyright reform that we’ve seen succeed so far. I’m a huge fan of Creative Commons, and could not have produced most of the stuff I make without it. It’s also one of the reasons I publish most of what I make with a Creative Commons licence as well, so others can take, use and remix. It’s just good karma.

So, have YOU ever used Creative Commons material? Have you ever gone to Flickr or Jamendo or Wikimedia Commons or CC Mixter or Soundcloud or YouTube, or any of the many other sites that allow creators to provide their content freely for you to use?

I’ll bet you have. So here’s your chance to show your appreciation for what Creative Commons provides for you. The Creative Commons people are raising funds to produce an ebook about open business models. I want to encourage you to head over there right now and back them. For 10 bucks you’ll get a copy of the ebook when it’s released. And of course it’s on Kickstarter so more money gets you more stuff if you want to back them for more.

The book will no doubt be a really interesting read, so please make sure you get a copy. But seriously, even if you don’t need the book, consider it an opportunity to make a donation to Creative Commons as a way of saying thanks for what they’ve done for all of us over the last few years. They are helping keep our culture free and open and shareable.

Update: I just checked and they have just hit their 50k funding goal! That’s awesome news, but is no reason to stop backing them. Go show them that you appreciate what they’ve created for us all.

Header image by Kristina Alexanderson

CC BY-SA 4.0 Pay It Forward by Chris Betcher is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

That's all well and good, but what do YOU think?