A Loss of Community

When Web 2.0 and the explosion of the social web happened back in 2006, I was all in on it. I signed up for everything I could try, out of an excited curiosity and a hopeful expectation that the social web had the power to bring people together in ways that were previously impossible. I reasoned that the more we could connect, and the more we could build community with others regardless of where they were in the world, the better our world would be.

And for many years, I passionately believed that was the case. Like so many others, my world expanded and I got to know many more people. Cynics would say people you meet online are not really “friends”, but that was not my experience. I have many real friends as a result of online connections. I’ve gotten to know many people I first came into contact with thanks to the social web, and many of those in person. I’ve shared meals and drinks and travel and adventures with people that I met as a result of online connections. I’ve invited people I’ve met online to meet up while travelling, to come over for dinner, or even to stay in my house, and I’ve received the same kind of hospitality from others. The social web was a real thing.

A lot has changed over the past 2 decades. The social web was gradually commandeered by big businesses who saw it as a way to sell advertising and make money, or build tribalism to their points of view. Things changed. It became less about the social connections and more about a bunch of people all shouting into the void trying to get attention. Sadly, what I thought had such promise, devolved into far less than I thought it could be.

One of the reasons that I originally set up this blog was to create ownership and permanence. Ownership because I’ve always felt like I want to have some say over where my content goes. I want my own terms of service. I want my own rules about what I can and can’t talk about. I want to own my stuff. And permanence because I don’t want my stuff to just disappear one day because some company decides they need to pivot to some new thing, or stop entirely. I’ve put content in other places over the years of course, and many of those places are no longer around. But this blog is still here, and will be until I decide I no longer need it. I wrote my first post back in August 2006, and although I’ve gone through periods where I’ve written a lot and other times where I’ve hardly written at all, it’s still here. Permanence matters to me.

This will be the 556th post on this blog, but the thing that I am most proud of is that there have been 2,518 comments posted here over the years. At peak “blogosphere”, where this kind of blogging was still a really big thing, the level of social interaction that happened here on this blog used to amaze and humble me. I’ve written many things here over the years that I’m still really proud of, not because of what I wrote, but because of the incredible conversations that were generated, and the community that evolved.

People are still social on other platforms but I’m less and less enthusiastic about being on those other platforms these days. I’ve completely quit Facebook and Twitter, have suspended Instagram, and refuse to do TikTok and Snapchat. My curiosity to explore new platforms has sadly been tempered by the experience of seeing just how divided, tribal, political and inane most of these platforms have become, and how socially polarising they can therefore be. I’ve also been very put off as I’ve learned more about many of the companies behind them and their mission to keep us scrolling at all costs. We are being manipulated in ways that I’m not longer comfortable with.

I still have LinkedIn and Bluesky, because without some kind of social presence you become a bit like a falling tree in a forest that nobody hears. But I’ve come to really appreciate just how important this blog has been to me over the years, and I wanted to post this thought here for my own benefit. Sure, people don’t leave comments on blogs like they used to, mostly because they are too busy putting comments and posts on social media. It’s a lot easier to click a Like button on a social post than to write a thoughtful comment to a piece of long form writing. I get it, I just think it’s unfortunate that as a society we have become ok with that.

Be Unreasonable

Here’s something I’ve noticed about people. Most people love the familiar. They find something that they like and they get used to it. On the surface that would seem like a logical idea, and while it’s certainly ok to like having favourite things – after all, that’s what makes them our favourite things – the problem is that we can get so attached to those things to the point where we never discover alternatives to them. And this means we sometimes become blind to the alternatives, the potential opportunities they offer us, or the idea that we could perhaps like other things even more.

It’s good to be able to identify the ideas, objects and things we are most attached to, and then deliberately make an effort to look around and see what other alternatives exist.  For example, if you normally go to a church, you could try visiting a mosque. If you normally choose McDonalds, try a Hungry Jacks instead. If you normally drive, try walking. If you don’t like to dance, take a dance class. Mix it up a bit.

Trying alternative options doesn’t mean you have to permanently adopt them. Of course you don’t have to convert to Islam if you’re a Christian, or switch to a Mac if you love Windows. It just means you will be more aware of what’s out there, and might even reinforce that your initial choice is indeed the best one for you.  But sometimes trying an alternative to what you’re familiar makes you realise that walking is not so bad, or that you actually enjoy dancing, or that the burgers really are better at the other place.

One of the phrases that I think we all get a little caught up on at times is “that’s the way we’ve always done it”. And it’s probably true that when we start to accept the way we do things as being just the way we do things, that it closes us off from the possibilities of trying something different. Because honestly, if we never look around us, how will we know what’s around us? 

George Bernard Shaw once wrote “The reasonable man adapts himself to the world”. And really, if you can adapt yourself to the way the world works, to just accept it as it is, then it will likely be comfortable and serve you well, so why wouldn’t you just adapt to it and accept it?  It seems a perfectly reasonable thing to do, doesn’t it?. He then goes on to note that “The unreasonable man persists in trying to adapt the world to himself” And it is those people, those unreasonable, annoying, pain-in-the-butt people, who continually want the change the world instead of just accepting it, who question the status quo, who are never satisfied with how things work, who constantly ask why things are done the way they are, who are always looking at other options; those are the people who ultimately change and improve the world because they are the ones who dare to consider that there may be alternatives to the way we’ve always done things. Shaw concludes “Therefore, all progress depends on the unreasonable man.”

So how does one become unreasonable?

I think the first step is to become much more aware of what your likes and preferences actually are.  What routines do you regularly have? What foods do you eat often? What TV shows do you watch? What operating system do you use? How do you usually get to work? Notice it. Observe it. Then think about mixing it up.  Watch something different. Try getting to work a different way. Try using a different piece of software. Order a meal you wouldn’t normally order. On their own, none of these things might be overly life-changing. Walking to work instead of catching the bus is not, on its own, a huge decision.  However, the effect of questioning your current choices and making a change could be huge. From little things, big things grow.

The second step is to find alternatives. For all the things you currently have in your life, what other things exist that could possibly help you see them differently? Perhaps it’s just because of the kind of work I do with helping people use technology, but the way people become attached to computer operating systems and software are a great example of how entrenched people can become in their choices. Indeed, the whole PC vs Mac thing has been an ongoing cultural meme for years! I meet a lot of people who live in either a Windows world or a Mac world, and who simply cannot function in the other world, or have a negative opinion of it based on the fact that it’s not the one they use themselves. And it’s obviously ok to have a preference for one thing or the other, although if your choice is just based on the default you started with and you have no actual knowledge of what the “other side” is like, then your opinion as to which is best isn’t really worth much since it’s based on, well, nothing. But if you’ve used many different versions of Windows and MacOS, have tried different distros of Linux, have spent serious time using a Chromebook, or even tried other, less known OSes such as BeOS, OS/2, etc, then now I am interested to hear your thoughts on it because I know I’m listening to someone with an open mind and a range of perspectives.

If I could wave a magic wand and change one thing about the world, I think it would be this.  To increase people’s tolerance to the unknown.  To help them be less afraid of those things that are different to what they are used to. To help them be more willing to take a risk or try something new. 

Because if we could all be more ok about the alternatives to our own “normal”, we’d start to see that there really are lots of amazing experiences, ideas, things and people out there.  We’d start to understand that so many of the really big problems in the world – racism, bigotry, terrorism, war, homophobia, hatespeech, bullying – are little more than the result of people not being able to acknowledge, explore and accept that there are other things that exist outside their own little world, alternatives that they would not otherwise be exposed to, that might not be as terrible as they think.

Imagine how much richer our lives would be if we could get past living in a world filled with “that’s just the way we’ve always done it” thinking, and replace it with a whole new set of completely unreasonable ideas that shake us up and help us see the world a bit differently.

Imagine the Possibilities

I recently gave this keynote at the EdTechteam Cape Town Summit, titled “Imagine the Possibilities”. I’ve actually given this talk a number of times at Summits and other events all over the world, but this is likely the last time I’ll use it, so I’m posting it here just for posterity.