Horse before the Cart

The release of Google’s new “Google Apps for your Domain” program is an interesting business move, and I can see more clearly now how Google is making inroads into territory that has traditionally belonged to Microsoft. GAfyD offers email, calendar, chat and a webpage designer – all for free – but enables organisations to rebadge these apps with their own domain and graphics. All you need to do is edit the MX records for any domain you might own, telling it to reroute the mail requests through to Google’s Gmail servers. End result is the abilty to have [email protected] become a defacto Gmail service. Same goes for the calendar and chat… runs in your own domain but is hosted by Google.

My first thought was to register for my school… the thought of having 1000 student email accounts hosted offsite, with 2Gb of storage space each, complete with calendar, webspace and chat, all at no cost, seemed to good of an option to pass up. So I registered, changed the MX records, added a custom graphic to replace the Gmail one, and sure enough it all works exactly as advertised.

Next step was to ask the school to look at this as a serious option for student mail. The alternative would be to host an Exchange server ourselves, providing infrastructure, storage and backup for 1000 mail accounts. I know which is less work.

Seems I was a few days too late though. The school had just committed to buying a new server expressly to host student email, so the GAfyD program, despite its free pricetag and simple implementation, is on hold for now as we try to go it alone and host the mail services ourselves. Sure there are some advantages to hosting the mail ourselves such as Active Directory integration, fine control over content, filtering, etc, but it sure does create a lot more work. I’m undecided as to the trade off and which would have been a better path to take.

But it did cause me to think about the need to supply student email, mainly when I asked the question “what sort of things will they be doing with their email account?” It wasn’t meant as a facetious question… I could not survive without access to email, and I think every student should have an school email account of their own. My reservation revolves around the idea that I would like to think that the other teachers should have a clear idea of what they plan to do with students via email. I doubt that many are fully prepared for the onslaught on mail volume that can be created when each student has an email address and actually uses it to submit work, ask questions, clarify issues, etc. The volume of mail will increase exponentially… say you teach 5 classes of 25 kids, thats 125 kids. If they all use email effectively to send, reply, dialog with teachers, then that’s an awful lot of mail that starts to flow into the inboxes of teachers that previously thought getting 3 emails a day was a big deal. For those of use used to getting high volume mail its no big problem, but for those not used to it… I can hear the complaints now…

With the huge boom in Web 2.0 technologies, sometimes called the read/write Web, email is not the critical tool that it once was, even a few years ago. The explosion of educational use of blogs, wikis, podcasts, forums, etc, changes things somewhat. These things all offer the same sort of publicly accessible interactions that email only provides on a private level, making plain old email a little redundant. Email is still important, but not as important as it once was. In an educational setting, if I had to chose between giving each student an email address or giving each student access to a blog or a wiki, I think I would be going for the latter option.

The point is that providing an email account for each student is a relatively small first step. It’s what they then do with that email account that really matters, and in the case of my school I still don’t think we have a clear idea of just how we plan to use email effectively to enhance real learning. It’s like being given a hammer and some nails but not having any idea of what you might make with them.

Destined for Extinction

Acer C100I read an interesting, albeit quite old, post by a guy called kstaken called “Has Microsoft lost its Marketing Touch?” about Microsoft’s track record of failure to capitalise on its own marketing hype. I found it interesting because it talks particularly about the Tablet PC.

Back in the day, I was actually quite involved with the marketing of the Tablet PC when I was working with Microsoft Australia’s case study program. As a technical writer it was my job to write business case studies on how Microsoft technologies were being implemented for success in the corporate and educational arenas. Just before the tablets were released I had the job of getting all the rapid deployment program (pre-release) stories together, writing all the case studies, and even travelling with the film crew as they made short promo pieces about the tablet technology. When the day arrived for the release it was with much fanfare, a big press event in Sydney, and then… nothing.

Well very little anyway. The technology was promising, so much so that I bought a Tablet PC myself. As it turns out, the build quality was crap and, despite having a couple of years of use out of the machine, it was a reasonable concept executed in a mediocre way and marketed even more poorly. As a teacher, I saw great potential for tablet technology, in lots of really interesting ways, but thanks to an almost total lack of promotion by one of the world’s biggest companies, there are still very few people who have even heard of tablets. Even among schoolage kids, usually a pretty switched on bunch when it comes to technology and gadgets; most of my students are amazed when I show them my tablet PC and usually have the same response… “I want one!”… but of course nobody actually gets one, because the marketing is so abysmally poor. It always starts out big and bold, but then just dribbles into nothing.

Where do these much hyped products go? What DID happen to the Tablet PC, the PocketPC phone, SmartDisplays, Windows XP Media Center, the “top secret” Origami Project? What about Sharepoint or, heaven forbid, .NET? Why do they always amount to 4/5’s of bugger all? Already it seems that future products such as Vista are running out of steam before they even get off the ground. What on earth is Microsoft doing wrong? Surely a cashed up company like Bill’s can afford to get some of their marketing right?

I met a lot of bright, well meaning people at Microsoft who believe that the products they market are good stuff, and who genuinely want those products to be a success. They must get incredibly frustrated by the failure of the marketing machine to follow through.

I don’t much care for Microsoft’s products these days, and have abandoned Windows in favour of another more mature (dare I say, real) operating system. But I just can’t figure out why Microsoft has so much trouble following up on those products that it goes to so much trouble to develop.

It just doesn’t make sense.