An Act of Heresy

Bless me father, for I’m about to commit an act of heresy. Whenever I say what I’m about to say, I get a reaction that ranges from raised eyebrows to outright hostility and arguments. But I’ll say it anyway.

I don’t like the hashtag chat format on Twitter. And I don’t like the timed presentation format used for Teachmeets. There. I said it.

Maybe I’m just becoming a cranky old man as I get older, but I don’t like either of these formats and for much the same reason. I find they dumb down the conversation.

I know that both of these formats are very popular at the moment, and I know that many people seem to like them. But I just can’t warm to them, and I wanted to write this post to explain why. Feel free to condemn me in the comments.

Let’s start with Twitter hashtag chats. That’s where you pick an abbreviation, slap a hashtag in front of it, set aside an hour or so, and off you go. Instant “conversation”. I know this form of conversation on Twitter is insanely popular right now, but I just can’t seem to work out why.

Don’t get me wrong. I love Twitter and think its impact on the world has been absolutely seismic. I joined it in early 2007 and have used it regularly since the very beginning. I’ve written a lot of very pro-Twitter posts about how wonderful Twitter is and how important it is that you should be using it too. Twitter is awesome. No argument there. It’s great as a backchannel at events, or as a way of distributing information quickly, or as a tool for building professional and personal connections. It’s a communications medium with self imposed limitations, but if you work within the bounds of those limitations, it’s absolutely brilliant in its simplicity. I like Twitter a lot.

But as a means for having deep, meaningful focussed conversations on specific topics, I struggle with it. It always feels to me like it’s being wrangled into doing something that it was never really designed to do, and consequently it feels like it does it poorly. Whenever I try to have a meaningful conversation broken up into 140 character chunks (less by the time you include the hashtag, the Q&A numbering and any @replies you might want to include), the “conversation” feels decidedly stilted, fragmented and superficial. I’ve participated in many of these hashtag chats over the years and I always find them frustratingly tedious. I can never say what I want to say in the space I have available to say it, so it ends up getting fragmented into disconnected chunks spread out over time, with no really functional way to reassemble those chunks into some semblance of a real conversation.

Hashtags chats usually start out with people saying hi, where they’re from, etc, which takes up the first 10 minutes or so, then the host/moderator throws a question into the ring (Q1, Q2, etc) and everyone has a go at responding with their own tweets (A1, A2, etc). As people respond, then respond to the responses, the conversation fragments even further until there is a confusing collection of truncated half-thoughts littering the timeline, waiting to be mentally reassembled into a thread that hopefully makes some degree of sense. For an hour or so, questions are added to the mix, replies are made, popular tweets are favourited and retweeted, and there always seem to be a whole lot of chatter that ends up in a confused, non-archivable mess. Which is a shame, because the actual ideas that were either poorly expressed, or hidden in that mess of messages, is potentially brilliant. But I think it’s far too much work and far too inefficient to be used like this.

I should point out that this hashtag chat idea is not the same thing (to me) as using a hashtag to aggregate tweets around a theme or meme. The latter is organic, and percolates naturally. People can contribute on the hashtag over time, and it is pulled together with a hashtag search query. This feels like a natural use of Twitter. The hashtag chat, on the other hand, where structured questions get sent out to a group for responses in a specific window of time, always feels contrived to me. It feels like a school project, where people are answering questions in response to the moderator, who artificially keeps the “conversation” moving. There’s nothing very organic or natural about it.

I’ve tried to give this form of “conversation” a go, but I just can’t warm to it. I know many people who love it, so hey, more power to them. If it works for you, knock yourself out. It just doesn’t work for me. I find I have to dumb down my contributions to stay under the character limit, or figure out how to say something so simply that it no longer conveys the meaning I intended. I end up writing in sound bites that become glib and superficial. And then I get frustrated because I wasn’t able to communicate what I wanted to communicate. I know, long form writing is not what the kids do these days, email is dead and Google+ is a ghost town.  Whatever. I’ve been told that anything worth saying should be able to be said in a Tweet-sized package, but I just don’t see it. Some ideas are worth more than that.

Which brings me to my second bugbear, the timed “Teachmeet style” presentation where each speaker gets a few minutes to speak and share a tool or idea. (The fact that there is even a “speaker” at what is essentially supposed to be an unconference style event should be the first clue that something is out of whack). For much the same reasons as I struggle with the idea of hashtag chats, I find this is yet another format with a self imposed artificial limitation that can easily ruin the potential value of the content. I don’t know if you recall the historical evolution of this format… the Teachmeet format was originally an unstructured get-together of teachers talking shop and sharing ideas over a few beers at a pub. Then it grew and spread and morphed into a range of formats, until every Teachmeet I go to now uses this same format where each speaker gets a short time limit to share an idea. Originally this time limit idea evolved from the Pucha Kucha style of presenting, but has now grown into being a standard Teachmeet thing.  It’s totally unnecessary. The Pecha Kucha style was designed originally to force presenters into a rigidly structured format – half the fun of giving a Pecha Kucha talk is about meeting the challenge of the format while giving an interesting talk. – but there’s really no reason that Teachmeets should continue to do the same. I agree that having some form of “lightning round” presentations, where you get a strictly timed few minutes to share an idea, can be a lot of fun. I think the 3 minutes Demo Slams at Google Summits can be a good example of this.

But when every Teachmeet becomes nothing but a series of rigid timeslots, it feels to me like we’ve jumped the shark. Making presenters squeeze their ideas into a few minutes might be good for keeping the program moving, but it can be counterproductive to real conversations and authentic sharing of ideas.

Some ideas cannot be distilled down into a soundbite sized presentation. Some ideas take more time, and need an opportunity for questions and deeper reflection. But when the only format for conveying ideas is this kind of short, sharp blast, the only ideas that get talked about are the ones that  fit the format. And I happen to think that there are many ideas worth sharing that need more time, more depth and more nuance than either a 4 minute talk or a 140 character tweet can do justice to. I think we are dumbing down the conversation far too much if this becomes the dominant means of sharing. If I’m going to spend time participating in real conversations with other human beings, I want to hear what they have to say, and not just to hear what they managed to squeeze into an artificially limited timeslot. I think we all deserve better than that.

I’m know I’m supposed to just agree with the status quo and go along with what’s popular. I’ve publicly stated my feelings about both these formats before and have been told all the reasons why I’m wrong. One of my favourite pushbacks is that sharing in this way is still better than not sharing at all. I think that’s a specious argument. Of course it’s better than nothing, but it’s still no replacement for rich, deep conversations or subtle, nuanced sharing of ideas. I’m tired of the shallowness and the superficiality of these formats. I think we can do better, and we can start by reminding ourselves that some ideas are bigger and bolder than a stopwatch or a character limit will allow.

Understand what I’m saying. There is still a place for this kind of rapid-fire sharing, but it should’t be the only place. Right now, every Teachmeet I go to uses this timed format, and the use of hashtag chats on Twitter is more common than ever. By all means, let’s use these formats, but let’s also be aware of their limitations and shortfalls and don’t fall into the dangerous trap of thinking they are the only formats in town.

Featured Public Domain Image – The Witch, No 3,
Wikimedia Commons

 

Finding the Needle in the Twitter Haystack

With millions of Twitter messages floating through the Twittersphere each day, you can use the search tool at  http://search.twitter.com to find references to ANY word that gets uttered there.

So a search for the word “dog” will find every tweet that contains the word dog, and so on.  You can even search for your own twittername and see any time your name is referenced online.  Many companies now use this search feature to find out whenever anyone mentions their products or services on Twitter.

The search tool for Twitter is really quite powerful, and can also be used to generate RSS feeds that can then be embedded into other pages and services.  There is some awesome potential there.

However, Twitter’s ability to search for words being mentioned out there becomes less useful when you search for a really common word, since the search results will invariably turn up lots of stuff you probably don’t want.

When you’re attending a conference for example, you could find every mention that people make about the event by searching for the conference name.  However, it wouldn’t be all that helpful just to do a search on the term “conference” since it would catch all the other possible mentions of the word “conference” from a bunch of other conferences you don’t want. Using the full name of the conference would probably work, but because Twitter limits you to only 140 characters, it would be silly to devote so many of them to including the conference name… there would be little room left for the actual message!

To get around this problem, Twitter users came up with the idea of using a hashtag.. by adding a # in front of a search term. it’s a way to trick Twitter Search into avoiding any results that might contain the keyword but don’t have the hash in front of them.

For conferences, there will generally be a designated hashtag containing a # symbol and an abbreviation for the event. People attending and Twittering from the event can include this short code at the end of each tweet, and then a search (and also an RSS feed) can be created to grab a feed of all the tweets that contain the hashtag, regardless of who they come from. This let’s people follow the conference Tweets in a single stream.

What if the conference has an unusual name already?  A search for a conference abbreviated to “educonf” would probably find most of the references to it fairly easily, since educonf is a kind of “made up” word already.  In this case, a search for the generic term “educonf” or the properly hashtagged “#educonf” would probably turn up pretty much the exact same results.

The real need for the hashtag arises when you have search terms based on regular English words that are ambiguous to the search.  The added # to the front of them makes them unique and helps them stand out from the generic non-hashed word and stops the generic words from getting caught up in the hashtagged feed.  It also carries the added bonus that many 3rd party Twitter clients such as Tweetdeck, Tweetie or Nambu can identify the hashtags and use them to create saved searches, making it much easier to follow the stream based on that tag.

Interestingly, the search feature was never a part of Twitter’s original functionality.  Twitter search was done with a third-party tool created by a company called Summize, but the huge potential (and possibilities for future monetization of Twitter) became immediately obvious and Summize was acquired by Twitter for about $15M almost a year ago.  Now the built-in search functionality is a key part of the Twitter experience, and hashtags play an important role in making that experience even more powerful.

CC Image: ‘Haystack Owl
www.flickr.com/photos/14829735@N00/360683898