The Power of Podcasts

I never realised I was such an auditory learner until I became a podcast junkie. Now I listen to oodles of podcasts on all sorts of topics. My drive to work is a little longer at the new school this year and I’m rather pleased about that since I get to listen to more podcasts!

Ever since starting my own podcast, The Virtual Staffroom, over a year ago I’ve enjoyed the opportunity to chat with other educators about school, learning and whatever else came up. Initially, the motivation for making the podcast was just to figure out how it was done, and I’ve been lucky to have had so many wonderful teachers offering to join me online for a Skype chat, which then ends up as a podcast.

This week, in somewhat of a role reversal for me, I was invited to be on the interviewee’s side of the mic for a change. I had the great pleasure of being a guest on the Ed Tech Crew Podcast this week, where Darrell and Tony had a chat to me about a bunch of things, but mainly interactive whiteboards. They heard I’d been writing a book on the topic and wanted to have a chat about it. These guys asked some really good questions about IWBs, and I enjoyed the opportunity to have a chat about how I see IWB’s impacting upon education. You can check the podcast episode out here if you’d like.  I’ve also been a guest on Jeff Utecht’s Shanghai -based On Deck podcast a few times, where he and Dave chat about educational technology issues as well, specifically centering it around the South East Asian area. And a few minutes ago I just had a Skype chat with Sharon Peters in Montreal who asked if I’d like to join her and the rest of the Women of Web 2 for a podcast in June.  We have quite a podcasting ecosystem going on here…

Podcasting is such an amazing medium. I actually live around the corner from the studios of a community radio station and I often wonder about their audience size, and how much expense and infrastructure must be required to broadcast to this audience. I’m sure the audience is relatively small and the overhead required to broadcast to them quite considerable. And yet, here in the podosphere, anyone can potentially broadcast to a much bigger global audience at virtually no cost. All it takes to be a podcaster is a basic computer, some audio recording software, an internet connection, and you can have essentially the same opportunity to broadcast your ideas to the world as any other fully licensed, commercial broadcasting entity.

Forget about technology side of podcasting for a moment and think about what effect it is having on the economics of commercial broadcasting. Sure, it’s not about to put the big name radio stations out of business just yet, but it has the potential to be a truly powerful alternative… this truly is The Long Tail in action, and you really have to wonder how the future of media will look as anyone who wants to have a voice can have one… easily, cheaply and effectively.

CC BY-SA 4.0 The Power of Podcasts by Chris Betcher is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

6 Replies to “The Power of Podcasts”

  1. Hey Chris,

    Must be tough being so popular and in demand! 🙂 You must be doing a good job.
    I’ve learnt about a couple of new podcasts from this post, so thanks for that. Don’t know where I’m going to find the time to listen to them all though, seeing as I drive to work in a carpool – might have to do more running and take them with me on my efforts to reach 6 kms!

  2. Podcasts are a fantastic educational tool. I listen to my favourite podcast The Naked Scientist to learn about what is happening in the world of science, and I often share my knowledge to enhance interest and learning in the classroom. I am gearing up to get the kids to make their own podcasts, using their mobile phones or mp3 players to generate their own podcasts and the free program audacity. A podcast rubric can be found at

  3. Chris,

    I learned about one of the best conferences I have ever attended: South by Southwest through a podcast. I attended SXSW in Austin, Texas last March, and my eyes were really opened to the impact of Web 2.0 technologies on commerce, and on education. It was one idea on a podcast that lead to a whole new direction in my professional thinking.

    I will have to check out some of the podcasts mentioned here, as I too have a long commute.

  4. I am very new to podcasting/vidcasting, but am desperate to know how to this effectively. I am really wanting to integrate software video tutorials, audio (podcasting/vidcasting) for my site as well as create one for our school TV broadcast. My ultimate goal is to have it link with iTunes – so as we add new video from our shows, etc., that it will sync with iTunes and build a running list of archived shows. Is there a way to do this with Edublogs? We (I) am using to host our audio & video content.
    Much appreciated thanks in advance.

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